The Workshop

PRE-CONFERENCE WORKSHOP
How to deploy location enabled consumer services and enterprise solutions
Date:	Tuesday 2 September
Led by:	Ian Curran Head of Telematics and M2M Communications O2
About the workshop:	With both consumer and enterprise services increasingly adopting LBS as a means of future growth, it is essential that effective service deployment is achieved. This workshop will demonstrate the best methods of LBS deployment from the experiences of market leaders in enterprise solutions and consumer services.

Workshop agenda
13:00		Registration
13:30	Ian Curran Head of Telematics and M2M Communications O2	Establishing the marketplace: an overview Highlighting the markets for business and consumer services Exploring the advantages of location enabled enterprise and consumer services Video presentation: expected progression of services over the next 5 years
14:15		Afternoon refreshments and networking
14:45		Enterprise solution case study Highlighting the industry demand for business LBS applications Best practise methods in setting up enterprise applications Open Q+A session
15:30		Consumer market case study: Mobile Commerce Exploring the advantages of location enabled services compared with standard services Addressing the need for LBS applications in the consumer market Best practise methods in setting up consumer applications Discovery/Promotion, free and paid Open Q+A session
16:15		Close of workshop

About your workshop leader:

Ian Curran
Head of Telematics and M2M Communications
O2

Ian has 30 years’ experience in the IT/Telecoms sector, gained with British Rail, BT, Next, O2 and The Telematics Partnership.

Joining O2’s Value Added Services group in 1997 As Business Development Manager for Transport, Ian is currently responsible for M2M Telematics products and has significantly shaped the industry with his various achievements, including:

The development and market launch of the O2 1200 Traffic Line, the UK’s first real-time LBS traffic information service
Enhanced location accuracy and policy in support of the 112/999 service through engagement with the EEC Commission and UK Government
Ian co-authored the paper "The Effective Use of GSM for Accurate Location Positioning", published in 1999 by Oxford University Press for the Institute of Navigation